University of Texas at Austin: May Term - Marketing in Berlin

This four-week May Term Program provides students with the opportunity to take MKT 337-Principles of Marketing. They will be introduced to the fundamentals of marketing - the manner in which firms create value and keep customers- and apply those theories and practices to a German context. Due to its historical physical divide, visiting Berlin is like visiting two cities. The old town has a quintessential European feel, whereas the newer, rebuilt city is bustling and modern. Berlin is known for it's World War II historical sites, museums, street art, freedom of expression, and music - from classical to contemporary. Landmarks include the Brandenburg Gate, TV Tower, Reichstag Building, Memorial of the Berlin Wall, Holocaust Memorial, Berliner Dom and Charlottenburg Palace. The program is complemented by a series of organized cultural excursions and professional visits.